With September right around the corner, the RentPayment marketing department wanted to remind all the properties participating in our Love At First Click Student Housing Promotion, that there are several ways to increase your residents’ awareness of electronic payment options! RentPayment’s Love At First Click Promo is nearing it’s end and we want to help your property benefit from electronic payments, and help your residents, earn 1 of 3 AMAZING prizes. Don’t forget, any of your residents who make a payment and enter the promotion code “LoveAtFirstClick” on their payment page from now until September 25th, are automatically entered to win an iPad, $1000 MasterCard Gift Card or a trip for two anywhere in the United States!

Here are some quick tips on how to spread the word (and the love) about RentPayment’s Love At First Click Promotion and the availability of electronic payment options at your community:

• Have a Community Facebook or Twitter? Make a quick status update reminding your renters to pay their rent online with RentPayment and tag @RentPayment on your Facebook or Twitter.
• Have a Community web or print Newsletter? Include RentPayment in your monthly newsletter. Email Marketing@RentPayment.com a copy or link to your newsletter to be included on our blog!
• Have RentPayment Marketing Materials displayed at your property? If you don’t, email us and we would be more than happy to send some. If you do, we’d love to see some pictures and share them on Facebook! Send your pictures to Marketing@RentPayment.com.
• Have Resident Email Lists? RentPayment can create customized eBlasts that match the look and feel of your property, to send to your residents. Let us help you remind them that rent is due and that they have the option to pay online.
• Have a Move-In Party or Event? Request promotional giveaway items for move-in parties and events and send pictures to Marketing@RentPayment.com.
• Have Creativity? Make a quick and fun video about RentPayment and share it with your residents via social media! Get creative and have fun! Check out our YouTube Channel for past video submission ideas.

With these easy tips, we guarantee RentPayment awareness will increase and your property will begin experiencing lower operating expenses, improved cash flows, more on time payments and happier residents, in no time! Feel free to contact Marketing@RentPayment.com for further assistance in transitioning your residents to electronic payments.

Having good web presence and accessibility to RentPayment is the best way to increase awareness and adoption.  To accomplish this, we suggest adding a “Pay Rent Online” button to your community website to directly link renters to your property’s RentPayment login page.  A second suggestion is to also upload your community’s logo to this page.  These two features will help your renters know their payment is safe and avoid them making a payment to the wrong property.  In addition, this is another great way to build your brand and help extend your community branding all the way to your electronic payment processor.

Best Practice 1: Add a Link to Your RentPayment Page on Your Community’s Website

The ability to pay rent online is an amenity you should take advantage of when promoting your community to both current and prospective renters. A direct link from your site yo your community’s RentPayment login page provides convenience for your renters as well as a feeling of security when making an online payment.  Our most successful clients place direct links to their RentPayment login page on their  management company and community websites in order to speed up the payment process.

Tip: Placing the RentPayment name and logo on your website is even more beneficial.  Co-branding your website familiarizes renters with RentPayment so that they can easily recognize it as their community’s electronic payment processor.

Best Practice 2: Add Your Logo to Your RentPayment Page

RentPayment offers customizable login pages to co-brand your account’s payment page with your company’s logo.  Co-branding your payment page helps renters recognize your management company so they are further familiarized with RentPayment.  Below is an example of where your logo will appear on the payment page.

Click here to download instructions on how to achieve custom web branding with RentPayment