The process of transitioning residents to electronic payments can sometimes be quite daunting and difficult for property managers.  RentPayment offers several great services to help market ePayment services to apartment communities and increase the usage of online payment options.  Among these great services are custom promotions designed and implemented for select Property Management Companies and Multi-Family Housing Communities.  For these management companies, we host promotions and incentivize residents to make the switch to electronic payments. 

We are currently hosting a promotion for four property management companies designed to help increase the number of residents who use AutoPay.  AutoPay is an automatic recurring monthly debit from your checking account in the form of an eCheck. An eCheck is an electronic version of a paper check used to process direct debit from residents’ bank accounts using bank routing and account numbers. With this service, residents never have to remember to write a rent check or deal with late fees ever again!   Any of the participating properties’ residents who sign up for RentPayment’s AutoPay by eCheck service between July 1^st and August 5^th, 2011 will be automatically entered to win a $200 MasterCard Gift Card!

For more information on the promotion click here.  If your property or property management company is interested in having RentPayment host a promotion to incentivize your residents to convert to electronic payments, contact Marketing@RentPayment.com to schedule a marketing consultation to further discuss the options available at your community!

Having good web presence and accessibility to RentPayment is the best way to increase awareness and adoption.  To accomplish this, we suggest adding a “Pay Rent Online” button to your community website to directly link renters to your property’s RentPayment login page.  A second suggestion is to also upload your community’s logo to this page.  These two features will help your renters know their payment is safe and avoid them making a payment to the wrong property.  In addition, this is another great way to build your brand and help extend your community branding all the way to your electronic payment processor.

Best Practice 1: Add a Link to Your RentPayment Page on Your Community’s Website

The ability to pay rent online is an amenity you should take advantage of when promoting your community to both current and prospective renters. A direct link from your site yo your community’s RentPayment login page provides convenience for your renters as well as a feeling of security when making an online payment.  Our most successful clients place direct links to their RentPayment login page on their  management company and community websites in order to speed up the payment process.

Tip: Placing the RentPayment name and logo on your website is even more beneficial.  Co-branding your website familiarizes renters with RentPayment so that they can easily recognize it as their community’s electronic payment processor.

Best Practice 2: Add Your Logo to Your RentPayment Page

RentPayment offers customizable login pages to co-brand your account’s payment page with your company’s logo.  Co-branding your payment page helps renters recognize your management company so they are further familiarized with RentPayment.  Below is an example of where your logo will appear on the payment page.

Click here to download instructions on how to achieve custom web branding with RentPayment